HCMC, 03 December 2021
Keppel Land and Phu Long kick off their latest project with a unique marketing campaign
Keppel Land, a pioneer and one of the largest foreign real estate investors in Vietnam, and its joint venture partner, Phu Long, one of Vietnam’s most experienced real estate investors, is showcasing their latest development, Celesta Heights, through a series of digital initiatives, including bespoke online games set within the virtual world of Celesta Heights. This is a first in Vietnam’s real estate market, where developers utilize online games which blend project information with entertainment and education as a part of their marketing campaign.
The five video games showcase Celesta Heights’ “Forest in the City” theme and its multi-generational facilities. In their virtual journeys, players have to complete various missions with An, a young resident and his mischievous pet, Lu, as they explore and create memories at Celesta Heights. Designed for all ages, players can immerse themselves in the online games and discover the development’s five iconic facilities – the Jungle Waterpark, Jungle Playground, Jacuzzi Retreat, Aquatic Hub and Air-Purifying Landscape.
The novel marketing campaign aims to pique the interest of a new generation of digitally-savvy homebuyers. In addition to the online games, Keppel Land and Phu Long have also released an application which allows users to experience and explore the completed project. The video games and application can be explored on the Celesta Heights website.
About Celesta Heights
Celesta Heights is the second phase of the CELESTA City. It comprises 4 towers with 752 premium units including 1-, 2- and 3-bedroom apartments, as well as penthouses, duplexes and street-front units. With a "Forest in the City" theme, over 50 exclusive facilities and thoughtfully crafted spaces, Celesta Heights is a destination that celebrates the luxuries of life, where special moments are cherished through generations.
About Keppel Land
Keppel Land is a wholly-owned subsidiary of Keppel Corporation, a Singapore flagship multinational company, which provides solutions for sustainable urbanisation, focusing on energy & environment, urban development, connectivity and asset management.
Keppel Land delivers innovative and multi-faceted urban space solutions that enrich people and communities. Its sterling portfolio includes award-winning residential developments, investment-grade commercial properties and integrated townships. It is geographically diversified in Asia, with China, Singapore and Vietnam as its key markets, while it continues to scale up in other markets such as India and Indonesia.
In Vietnam, Keppel Land is a pioneer and one of the largest foreign real estate investors with a quality portfolio mainly in Ho Chi Minh City, including Grade A offices, residential properties, retail malls, integrated townships and award-winning serviced apartments.
About Phu Long
Established in 2005, Phu Long’s mission is to construct architectures and living spaces that are timeless, comfortable, cultured, secured, and environmentally friendly.
As a real estate corporation operating under the global sustainable business standard, Phu Long continues to expand its field of business in the development of smart cities and premium hospitality in key cities as well as famous tourist sites in Vietnam such as Ha Noi, Ho Chi Minh, Nha Trang, Da Nang, Phu Quoc.
Phu Long is committed to being the companion of our customers, building and developing products that meet the best standards to ensure each project always adds value to their customer’s property investments through international management methods, and always assuming the highest responsibility towards the community on environmental issues and social security.