Saigon Sports City wins Gold at the Transform Awards Asia 2021
Ho Chi Minh City, 26 November 2021 – Saigon Sports City won Gold for the “Best place or nation brand” and Bronze for the “Best visual identity from the property, construction and facilities management sector” at the Transform Awards Asia 2021 held on 23 November 2021. Saigon Sports City is a lighthouse project jointly developed by Keppel Land and Keppel Urban Solutions. Located on a 64-hectare site in the prime Thu Duc City of Ho Chi Minh City, Saigon Sports City is Vietnam’s first-of-its-kind integrated sports and wellness-focused community-centric township.
Saigon Sports City’s strategic brand building solution was designed by Sedgwick Richardson. Saigon Sports City’s brand, “Stay Ahead”, reflects the aspiration of championing quality of life and sustainable living in Vietnam. The development’s brand identity centres on the movement and flow of a flag, and utilises the initials “S-S-C” as abstract dynamic symbols. The primary brand identity is depicted through an energetic red, and a vibrant set of carefully-curated secondary colours are used to enhance the vibrancy and energy of the brand.
Established in 2009, Transform Awards Asia is the only awards programme that recognises the best brand work in the region and has evolved into a celebration of the indispensable talent that exists within the branding sphere. The 2021 Awards were judged by a panel of 20 in-house industry experts across a multitude of sectors.
For further information, please contact:
Trang Le (Ms)
Manager, Marketing & Communications
Keppel Land (Vietnam)
MB: 0903 918 929
About Saigon Sports City
Saigon Sports City, a lighthouse project jointly developed by Keppel Land and Keppel Urban Solutions, is a 64-hectare integrated community-centric township situated in Thu Duc City of Ho Chi Minh City, Vietnam.
Envisaged to be Vietnam’s first-of-its-kind sports-oriented township, Saigon Sports City will feature comprehensive facilities such as a one-stop lifestyle hub for sports, entertainment, shopping and dining offerings, as well as pedestrian-friendly public spaces such as a waterfront boulevard and a multi-purpose town plaza. Through active programming and place making, Saigon Sports City aims to be an inclusive, active and vibrant destination of choice.
Saigon Sports City will adopt biophilic design principles including natural cross-ventilation throughout the development, generous space between buildings for natural light, a contiguous fitness circuit, lush landscaping with locally-sourced flora and picturesque water features with natural filtration, to create a green and beautiful environment.
About Keppel Land
Keppel Land is a wholly-owned subsidiary of Keppel Corporation, a Singapore flagship multinational company, which provides solutions for sustainable urbanisation, focusing on energy & environment, urban development, connectivity and asset management.
Keppel Land delivers innovative and multi-faceted urban space solutions that enrich people and communities. Its sterling portfolio includes award-winning residential developments, investment-grade commercial properties and integrated townships. It is geographically diversified in Asia, with China, Singapore and Vietnam as its key markets, while it continues to scale up in other markets such as India and Indonesia.
In Vietnam, Keppel Land is a pioneer and one of the largest foreign real estate investors with a quality portfolio mainly in Ho Chi Minh City, including Grade A offices, residential properties, retail malls, integrated townships and award-winning serviced apartments.
About Keppel Urban Solutions
In line with the Keppel Group’s goal of being a choice solutions provider for sustainable urbanisation, Keppel Urban Solutions is an end-to-end master developer of urban developments, leveraging the Group’s more than two decades of experience and strong track record in the planning and development of large-scale projects in the Asia-Pacific. Keppel Urban Solutions brings together the Group’s diverse capabilities in energy & environment, urban development, connectivity and asset management to create highly liveable, smart and sustainable communities.
Its offerings include masterplanning and urban design, the development and operation of sustainable infrastructure such as smart utilities, digital solutions, as well as innovative place management programming to create active and engaging communities. It operates an open platform, allowing collaboration with the best-in-class partners to create smart and sustainable infrastructure ecosystems.